Tag: bws14

…y talk – how we came to a way of responding to the results of quantitative testing without compromising our UX design ideals. “Urgency messaging” involves various forms of UI that essentially nag or bully the customer into buying by instilling a sense of urgency in them. “Only 2 rooms left!”, “4 people booked this hotel in the last hour!”, and so on. We weren’t the first to do this – we saw it on our rivals’ sites and so decided to copy them. Sure…