…design intervention. But we don’t have to experiment with Fast Checkout to test our entertainment and speed hypotheses (and anyway, we can’t – Fast Checkout is now Done). The beauty of having high-level “motivational” hypotheses is that you can test them in various different ways across projects and teams. A digression on hypotheses: Sadly, many “hypotheses” you see written down are not very useful beyond the contexts of the immediate experiment….
Tag: hypothesis
…ering (if possible) to use those assumptions to come up with hypotheses to test. Do those tests and feed the results back into the assumptions, modifying, removing or enhancing the assumptions over time. The goal being that they (and not the research data that supports them) become both the store and the engine of our product and UX knowledge, learning and designing activity. Some design theory Let’s imagine we know nothing about job seekers or em…