On Design as Prediction

by on May 5, 2022

On my LinkedIn profile, I say the following: I predict the future. Not flying cars or robot pets, but whether any given design intervention will raise, lower or have no effect on your KPI. I do this through researched hypotheses and experimentation to become progressively less wrong. By understanding people’s behaviour and what motivates them […]

On Design and Research

by on November 24, 2019

What is design? How do we make the most of research? These are two questions that seem at first unrelated, but are in fact strongly connected. The following thoughts came from trying to  make sure research activity is used, appreciated, and understood. Along the way, it revealed an approach to design that may help solve […]