A few months ago, the New York Times wrote about “Scoop”, their new publishing system.
Scoop, they point out, is more than just a means of facilitating their editorial processes. They see it as “…central to our ambitions to innovate on all platforms”. They also point out that the capabilities, ease of use, and competitive edge of content management systems is an increasingly important part of media publishing in the digital age. The fact that Google are throwing their hat into the ring shows they’re also probably right.