Tag: information design

…eripheral vision. I was disappointed, therefore, to discover during user research at the end of last year (lab tests in London, Rome, Dallas, Sao Paulo and Shanghai) that nobody appeared to notice it. We didn’t do any eye-tracking in that study, but I was hoping that at least one or two people might either remark on the fact that header allowed them to sort at any time, or perhaps inquire about the loyalty scheme. But not only was it not noticed b…