Involving Engineering Early is Hard

by on May 4, 2019

It seems sensible to say that not involving engineers early on in the project discovery process is risky. And at the very least it’s demoralising for the engineers. The primary advantage of getting engineers involved at the start is seen as lowering risk by allowing them to advise on feasibility, make early decisions about the […]

Are 37Signals Getting Real?

by on June 4, 2012

A recent post on 37Signals’s blog is interesting. Jason wants somebody to help them with customer conversion and retention. One of the reasons why I like 37Signals is that they truly subscribe to the model laid out by the Cluetrain Mainfesto. 37Signals have without doubt turned their organisation “inside out”, as the Manifesto predicts modern […]