Tag: marketing

It looks like my wife will be stranded in Japan this week following the Icelandic volcano eruption. I thought I’d better look at her travel insurance provider’s website (a company I’d not heard of called Holiday Extras), prior to playing the inevitable game of IVR over the phone. Frankly, I wasn’t holding out much hope…

I enjoy Seth Godin’s blog, but I do take it with a pinch of salt. I might have to increase the salt content a bit to get over this claim though. Still, just goes to show it’s always worth checkin’ the facts… Here’s the video (9.6Mb mpeg, no sound) – Seth likes videos.