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  • Jonathan Baker-Bates
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The Power of Video

by Jonathan Baker-Bates on April 18, 2010

It looks like my wife will be stranded in Japan this week following the Icelandic volcano eruption. I thought I’d better look at her travel insurance provider’s website (a company I’d not heard of called Holiday Extras), prior to playing the inevitable game of IVR over the phone. Frankly, I wasn’t holding out much hope […]

  • Tags: marketing, travel
  • Categories: Living, User Experience, Weak Filler

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Godin’s Dubious Claim

by Jonathan Baker-Bates on August 23, 2009

I enjoy Seth Godin’s blog, but I do take it with a pinch of salt. I might have to increase the salt content a bit to get over this claim though. Still, just goes to show it’s always worth checkin’ the facts… Here’s the video (9.6Mb mpeg, no sound) – Seth likes videos.

  • Tags: lies, marketing, self promotion
  • Categories: Weak Filler

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