Sketchy Debate

by on February 25, 2012

It seems like not too long ago, many IA/UX designers fought endless battles on mailing lists and Usenet about whether Visio was better than Freehand which was better than Omnigraffle which was better than Excel (no, really, I’ve seen people use Excel to express UI ideas). There was always some software or other that totally […]

Approaching Test-Driven Design

by on October 26, 2011

At Hotels.com we’ve been doing multi-variate testing (“MVT”, or sometimes “A/B testing” if you’re variant challenged) for a while. This means we typically build a number of different designs, then let them duke it out on the live site to see which one performs the best. Recently, however, I’ve been increasingly aware that while we […]