Tag: method

…design intervention. But we don’t have to experiment with Fast Checkout to test our entertainment and speed hypotheses (and anyway, we can’t – Fast Checkout is now Done). The beauty of having high-level “motivational” hypotheses is that you can test them in various different ways across projects and teams. A digression on hypotheses: Sadly, many “hypotheses” you see written down are not very useful beyond the contexts of the immediate experiment….

…ering (if possible) to use those assumptions to come up with hypotheses to test. Do those tests and feed the results back into the assumptions, modifying, removing or enhancing the assumptions over time. The goal being that they (and not the research data that supports them) become both the store and the engine of our product and UX knowledge, learning and designing activity. Some design theory Let’s imagine we know nothing about job seekers or em…

…larly vocal fans of very early prototyping as well, I might add. Ultimately, I think it’s going to depend on the person doing the design, how they think and what kind of project they are on. It will also depend on the people they are communicating to, and the environment they are all in. The issues here seem well summarised by this guy on the above Smashing Magazine article (and note the high number in agreement!). See also his thoughts on teamwor…

…design rationale. It’s also important to note that each of the possible outcomes of a given test are just as valuable to the designer as any other. Let’s say that instead of Design A winning out, both designs did worse than the control. While that’s a harder call to make (do you say your hypothesis is invalid? Do you test again with more extreme interpretations? Try another interpretation?), it’s still just as good to have that result as any other…