Tag Archives: myths

Dark Patterns: Tilting at Windmills

Harry Brignull’s “Dark Pattern Library” pops up from time to time on various news feeds (today on Business Insider, for their mutual SEO benefit).

We hired Harry when I was at Hotels.com to do some customer research work in 2009. I recall we got along OK. The fact that he later included us in his Library was somewhat surprising, but I suppose not altogether shocking. We were at the time showing headline prices exclusive of taxes and fees (scroll down for the shame).

But not only do I have skin in his game, as it were, I also have an issue with the overall idea of the “dark pattern” he has become the curator of.

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