Tag: omniture

…f it’s bad, you hope it will improve. Aside from the digital equivalent of cloud seeding (buying more traffic) you don’t think you can actually change it though. Perhaps the unspoken but obvious reason for this is that quantitative measures cannot, without a lot of luck and deductive effort, tell you why something happened. Consequently, you are almost always better off consulting your own judgement about what might change the weather rather than…