by Jonathan Baker-Bates on November 24, 2019
What is design? How do we make the most of research? These are two questions that seem at first unrelated, but are in fact strongly connected. The following thoughts came from trying to make sure research activity is used, appreciated, and understood. Along the way, it revealed an approach to design that may help solve […]
by Jonathan Baker-Bates on May 15, 2013
There’s some debate about the utility of “high-fidelity wireframes” at work at the moment. It’s a reasonably common topic in the UX chattersphere too, so I thought I’d expand on it here. Firstly, to avoid some potential misunderstandings – let’s make some assumptions about the domain we’re in:
by Jonathan Baker-Bates on October 26, 2011
At Hotels.com we’ve been doing multi-variate testing (“MVT”, or sometimes “A/B testing” if you’re variant challenged) for a while. This means we typically build a number of different designs, then let them duke it out on the live site to see which one performs the best. Recently, however, I’ve been increasingly aware that while we […]