On Design and Research

by on November 24, 2019

What is design? How do we make the most of research? These are two questions that seem at first unrelated, but are in fact strongly connected. The following thoughts came from trying to  make sure research activity is used, appreciated, and understood. Along the way, it revealed an approach to design that may help solve […]

Approaching Test-Driven Design

by on October 26, 2011

At Hotels.com we’ve been doing multi-variate testing (“MVT”, or sometimes “A/B testing” if you’re variant challenged) for a while. This means we typically build a number of different designs, then let them duke it out on the live site to see which one performs the best. Recently, however, I’ve been increasingly aware that while we […]