I’ve had a bit of a realisation about the way I come up with design ideas that I’d not considered before (see below), but first, an important aside. Many people in my field mistake the activity of discovering and refining their own design processes as being a signal that they should recommend these processes noisily to everyone else. However, just because I think that a certain technique or principle works for me, it doesn’t mean that it will work for everyone (indeed even anyone) else.
So this isn’t about finding any one true way, it’s about the way that generally works best for me. Tra la la.