(If you’ve come to this from Twitter, I’m just testing my new Twitter WP plugin with this article)
Shortly after I wrote up some thoughts on test-driven UX, I happened to notice “Bridging User Research into Design” over on UX Matters.
In the article, 11 of the great and the good offer their thoughts on essentially the same thing as I was thinking about in my post: how to use research to create something you think is better than if you hadn’t done any.
The opinions offered are mostly about qualitative research, whereas I was focussing on quantitative in the form of multi-variate testing. However, I was surprised that the role of hypothesis was given very little consideration. In fact almost all seemed to ignore it altogether.
Continue reading From Research To Design