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  • Jonathan Baker-Bates
  • Essays & Miscellany

The Challenge of Data-Led Design

by Jonathan Baker-Bates on June 8, 2014

This is a condensed version of my talk for the Bulgaria Web Summit, 31st May 2014. I spoke without real notes so the following is simply the main points. Introduction How should a UX team respond to the results of randomised control trials of their designs? Such “A/B” and “multivariate” tests hold out the possibility of […]

  • Tags: bws14, history, speaking
  • Categories: User Experience

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