Tag: testing

…book when in fact they would have done so had they not been exposed to the urgency messages (“1 room left!” might cause some people to decide to leave the site for another that has more rooms left, for instance). A footnote: it’s suprisingly hard to explain to people how to come up with testable hypotheses. This leads to a lot of A/B testing being wasted on poorly stated aims, or simply made useless by not helping us get any closer to why somethin…