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  • Jonathan Baker-Bates
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The Power of Video

by Jonathan Baker-Bates on April 18, 2010

It looks like my wife will be stranded in Japan this week following the Icelandic volcano eruption. I thought I’d better look at her travel insurance provider’s website (a company I’d not heard of called Holiday Extras), prior to playing the inevitable game of IVR over the phone. Frankly, I wasn’t holding out much hope […]

  • Tags: marketing, travel
  • Categories: Living, User Experience, Weak Filler

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