How Many Links?

Sometimes I agonise over putting one more link on a page. How many is too many in a given context? But clearly these people have no such worries:

Money Saving Expert has 235 links on its forum pages

HIS Travel has 341 links on its home page

Both sites are major (if not actually leading) sites in their respective markets. Wow.

Happy new 2010 by the way, and may we all survive the cold.