Now that’s what I call user experience!

Last week I got a mail from somewhere announcing the launch of a new property website called zoopla.com, so I thought I’d have a look. It’s a pretty nifty residential property sales site: good web2.0 thinking going on, nicely executed. Whoever put it together knows their stuff.

But it has a few things I thought could do with improving, so as is my habit, I bunged them a mail with my thoughts. I got a reply thanking me, and that was that. Meanwhile, I continued to play with the site.

Yesterday, I arrived home to find they had sent me a Waitrose Wine giftset in the post, with a note from their CEO thanking me for my feedback!

Lovely!

(PS: Happy new year all!)