I’ve not worked on an FMCG site in ages, so I’m taking the liberty of plugging this one, which we did for Sony Computer Entertainment this year. SingStarGame.com went fully live in all territories last week.
I’m on there too if you look hard enough. It’s running at about 1,000 registrations a day right now so it might get rather interesting in a while. My favourite so far though is this guy. Also, while we’re on the trivia, the video files uploaded by users are transcoded to FLV on the fly by a service called Hey!Watch at 0.07€ a pop. Props to them.