Worst Infographic Yet: AlertMe Energy

(Apologies to Mike Elgan for the headline on this one)

Those in the UK who want to use Google Power Meter can do so using a wireless doobrie from AlertMe Energy. Nothing wrong with that, but words fail me at the staggeringly bad information visualisation on their site. I hardly know where to begin with this:

You’d think that people involved in making us aware of energy consumption would have some clue about how to actually present the data. But look at this. Just look at it. Worse than what? Compared to when? Per what? Population adjusted? Last updated? Why the map and the dial? I’m all for fun and frolics, but really, it has to have at least some underlying integrity!