Friends Provident’s Customer Registration

by on January 15, 2005

When I started this blog I told myself it would be a good place to critique online experiences of various kinds. I’ve actually done very little of this, mainly because it’s unexpectedly difficult: you only realise you’ve got a badly designed experience on your hands when you’re some way into the journey, and back-tracking to record the process is usually not possible. I’ve half caputured this mess of a customer registration journey though – it’s really terrible though.

Login and signup journeys are hard to critique because you can usually only do them once, or incompletely a second time while you concentrate on the details. The Friends Provident customer registration journey is convoluted, broken and incredibly slow.

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